A Double Life: My Exciting Years in Theatre and Advertising

Bubbling with indefatigable energy, Alyque Padamsee was a unique genius who had mastered both theatre and advertising. Famous for playing Mohammad Ali Jinnah in Richard Attenborough’s film Gandhi , he also created several iconic advertisement campaigns on Indian television. A Double Life takes you on a memorable, sometimes hilarious, trip spanning nearly all the years of Padamsee’s brilliant career. It also offers you a chance to go backstage with the man dubbed ‘God’, as he unfolds thrilling scenes from his high-voltage life. With acute human insights that illuminate the book like flashes of lightning, Padamsee reveals the hidden stories behind the provocative ads for megabrands like Liril and Kama Sutra, and behind blockbuster productions like Evita and Jesus Christ Superstar .