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Home / ActiveBook, Strategic Management
ActiveBook, Strategic Management
Paperback

ActiveBook, Strategic Management

Fred R. David
$144.99
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For undergraduate courses in Strategic Management and Business Policy.

Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

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MORE INFO
Format
Paperback
Publisher
Pearson Education (US)
Country
United States
Date
5 January 2004
Pages
234
ISBN
9780130663429

For undergraduate courses in Strategic Management and Business Policy.

Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

Read More
Format
Paperback
Publisher
Pearson Education (US)
Country
United States
Date
5 January 2004
Pages
234
ISBN
9780130663429

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