Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Joseph R. Dominick,Barry L. Sherman,Fritz Messere

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
Format
Paperback
Publisher
McGraw-Hill Education - Europe
Country
United States
Published
1 September 1999
Pages
532
ISBN
9780072904413

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Joseph R. Dominick,Barry L. Sherman,Fritz Messere

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: to convey the excitement of the industry; to provide a survey of the industry; and presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

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