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E-Business: 01/02
Paperback

E-Business: 01/02

$62.99
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This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.

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MORE INFO
Format
Paperback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
1 August 2000
Pages
240
ISBN
9780072431155

This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.

Read More
Format
Paperback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
1 August 2000
Pages
240
ISBN
9780072431155