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Home / The Kikkoman Chronicles: A Global Company with a Japanese Soul
The Kikkoman Chronicles: A Global Company with a Japanese Soul
Hardback

The Kikkoman Chronicles: A Global Company with a Japanese Soul

Ronald E Yates
$75.99
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Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

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MORE INFO
Format
Hardback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
19 October 1998
Pages
236
ISBN
9780071347365

Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

Read More
Format
Hardback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
19 October 1998
Pages
236
ISBN
9780071347365

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