Don Watson says enough is enough already! The English language is complex and evolving, and can win minds, hearts and nations. Why don’t we try using it?

Depending where you are on the change continuum, a quick pulse check will be in order, an alignment of goals and values and a scan of forthcoming weather events before you can move forward with your strategy.

The level of customer-centric vigilance remains below acceptable benchmarks: managerial drivel and all kinds of weaselling continue to fill our mailboxes, inboxes, idiot boxes and our minds. Don Watson will make you cringe with recognition, and perhaps shame, and encourage you to rise up against the virus that has stolen truth and beauty from the language…