Cradle to Cradle

William McDonough,Michael Braungart

Cradle to Cradle
Format
Paperback
Publisher
Rodale Press
Country
United States
Published
22 April 2002
Pages
193
ISBN
9780865475878

Cradle to Cradle

William McDonough,Michael Braungart

A manifesto for a radically different philosophy and practice of manufacture and environmentalism Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, how

Review

“Think before you throw: there’s no such place as away” is an old BodyShop slogan that carried much weight, but for the architect McDonough and the chemist Braungart, it scarcely tips the scales.

is a hugely informative challenge to prevailing opinion on environmental issues. I expected a series of scene-setting environmental horror stories followed by something approaching a sermon on the necessity to recycle and repair. Hmm.

If you want nightmares of toxic damnation, get a chemist to describe what happens when you walk down the street or sit in a chair. I was fairly close on that count, but my expectation of an Arts & Craft Movement speech couldn’t have been more wrong.

Rather than railing against industry and commerce, acknowledges its importance and highlights seemingly improbable cases where big business has got it right. The breadth of vision is even more encouraging than specifics of which materials to use or avoid.

The authors address and look beyond ecological-vs-economic issues and bring ethics into the equation. Want to go a little further than ethics? The often overlooked concerns of ‘pleasure and delight’ get a mention too.

This is not a dour prediction of a choking doom; with creative thinking and business sense ‘sustainability’ is simply aiming too low.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 2 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.